Jaguar for GRT 2011 Brief

Jaguar is just about to launch the ultimate armoured luxury limousine, the Jaguar XJ Sentinel. For those looking for protection, it offers the highest level of security with advanced design, refined performance and a beautifully crafted cabin.

While it can survive bombs, grenades and gun fire, it looks like a standard XJ. This means it appeals to those in the public eye or people who might be potential targets. They want the protection of a tank, but don’t want be seen in one.

Based on this insight, your task is to create communications that create interest in the XJ Sentinel with our audience, and dramatise its uniquely elegant and discreet protection capabilities.

We’re looking for a creative idea that will work across a variety of media, including press, mail, email, in-store and online.

Close of entries is Friday June 10th. When sending your entries please make sure you give the full names of the students, name of univeristy/college, contact email address, phone number.

Please send your entries to

Amelia Bingham

DMA House

70 Margaret Street

London

W1W 8SS